Our mobile traffic has doubled over the past quarter, but our conversion rates are completely flat. We noticed a major drop-off happening exactly at the shipping info page during checkout.
We are trying to figure out if our interface is just too cluttered on smaller screens or if the layout layout feels insecure. I was reading a breakdown on mobile user journeys by Nij Web Solution and it got me thinking that our multi-step checkout form might be causing massive cognitive load.
Before we pay for a full professional redesign, what are some quick user-testing frameworks or heatmapping tools you recommend to diagnose exactly where users are getting frustrated on mobile viewports?