At the core of innovation consulting is a deep understanding of both the client's needs and the market landscape. Consultants work closely with businesses to assess their current processes, identify inefficiencies, and uncover opportunities for improvement. They apply structured methodologies, such as design thinking or lean innovation, to help companies ideate, prototype, and test new concepts in a risk-managed environment. The goal is to inspire creativity and foster a culture of innovation that permeates the entire organization, from leadership to employees.