Every successful office fitout is founded on a solid workplace strategy and office design. Begin with the end in mind was advice first given by Stephen Covey in his book The 7 Habits of Highly Effective People. If you start with a clear understanding of your office fitout goals and vision, then you are more likely to achieve your aims. Office interior design should never be about pure aesthetics. It should target the heart of your business: better workflows, increased departmental synergies and opportunities to be more productive.