Tough but crucial call. Think of it this way: Your MVP solves a problem, but your brand is why anyone cares about that solution. For investors and early adopters, a cohesive, professional brand reduces perceived risk and answers "Why you?" instantly. You don't need a $100k agency package. Look for specialists in early-stage startups who offer foundational packagesa solid brand strategy, visual identity, and key messaging. That's not a luxury; it's your go-to-market toolkit. This article on choosing the right branding companies for startups is gold for evaluating who gets the startup grind and can work with realistic budgets.