As an author, one of the primary goals is to get noticed, and to achieve this, the use of book marketing services has become increasingly valuable. While all books have promotional value, nonfiction titles are often considered more newsworthy thanks to the useful information they provide. The media is naturally inclined to nonfiction titles. Consequently, a well-planned marketing campaign is essential, encompassing proper outreach and not solely limited to social media. Industry veterans in the publishing world advise that a multi-faceted campaign is necessary for successful book marketing. 

In addition, media coverage is often considered more persuasive than most social media content. When it comes to the media side of book promotion, the emphasis lies in impressing editors and producers with the newsworthiness of your book and your potential as an author. This can lead to various opportunities, such as becoming an interview guest or providing quotes for an article on a topic that aligns with your book. Regardless of its form, media coverage bestows a level of credibility onto you as an expert in your field. It amounts to an endorsement and helps spark interest in your book. 

It's understood that when prospective readers learn about your work from a media source, they can be influenced to purchase and read a copy. Therefore, it is crucial to develop press materials highlighting your content's newsworthy aspects. While many authors are inclined to use their books and marketing campaigns to promote their businesses, for those focusing solely on book sales, it's important to note that consistent sales can be more significant than experiencing an initial surge. Many highly successful books generate sales and downloads in a slow-drip manner over many years. 

In addition, it is crucial to think creatively about your promotional campaign and ensure that it effectively emphasizes why your work holds more value compared to other authors' books on the market. Establishing an author's visibility is a vital component of successful book PR. As an author, becoming the person covered and the sought-after interview guest is crucial. Remaining in the shadows will not contribute to success in the highly competitive world of book publishing. Even introverted authors need to become more outgoing in marketing their books. It will pay off in the long run.